Two paths to better performance.

When organizations face inefficiencies, bottlenecks, or outdated workflows, leaders often ask: should we improve existing processes or completely redesign them? While both approaches aim to enhance performance, they differ in scope, impact, and the level of change required. Understanding the distinction is critical to choosing the right path for your business.

What is process improvement?

Process improvement focuses on making incremental changes to existing workflows. It’s about refining what’s already in place — removing waste, automating steps, reducing errors, and increasing efficiency. This approach is best suited for organizations with processes that generally work but could perform better.

What is process redesign?

Process redesign, on the other hand, is a fundamental rethinking of how work gets done. It often involves discarding outdated processes and starting fresh with a new structure, new technologies, or new roles. This approach is usually triggered by major shifts — like scaling, digital transformation, or entering a new market.

When to choose improvement.

Improvement works best when:

• The process is fundamentally sound but inefficient

• Small changes can deliver meaningful results

• Costs and risks of major transformation are too high

• The organization needs quick wins to build momentum

When to choose redesign.

Redesign is the right choice when:

• Processes are outdated or no longer fit business goals

• Incremental fixes fail to solve recurring issues

• Technology or market shifts demand radical change

• The organization is scaling rapidly and needs entirely new structures

Striking the balance.

In practice, many organizations use a blend of both approaches. Some processes may benefit from continuous improvement, while others demand a full redesign. The key is to evaluate each process through the lens of business goals, customer needs, and long-term sustainability.

Final thoughts.

Whether through process improvement or process redesign, the ultimate goal is the same: building workflows that support efficiency, agility, and growth. By knowing when to refine and when to reinvent, businesses can maximize impact while minimizing wasted effort — and ensure that their operations remain a true driver of success.